At UTFCU, we’re getting ready to launch a new marketing campaign and website geared specifically for students. While we’re still a few days away from the official unveiling of the new site at, we decided to start building momentum by taking part in an old tradition at UTK – painting the rock! If you’ve been to this blog before, you may already know that I enjoy photographing street art and have even started creating my own pieces (on canvas and plywood); however, this was the first time I’ve painted anything in public and certainly the first time graffiti has been part of my work day.

We began, in typical banker fashion, with a quick recognizance mission to measure the rock and then it was off to Jerry’s Art-a-rama to buy some Montana spray paint and other supplies. Then, I created the stencil design in Photoshop and used an LCD projector to create a paper version. After we finished cutting the stencils, we drove to the rock to prime the rock, then paint the graphic. We chose to paint the new utfcu-rocks logo, which my wife helped design, along with a reference to our newly purchased shared short code. I’ll write a separate post later on about our short code usage and some of the other interesting things featured in the new student campaign. I recorded the whole process with a Flip video camera and uploaded it to the credit union’s YouTube account today.

Posted by Brandon Ballentine

My name is Brandon and I'm an iOS developer and instructional technology consultant based in Los Angeles, California.

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